REPRESENTS A FRESH CONCEPT OF PRET-A-PORTER, AN EXCLUSIVE DESIGNER BRAND SPECIALIZING IN CHIC OVER 30'S WOMEN'S WEAR WITH AN INTELLIGENT
SENSE OF GLAMOUR.
EXTREMIS
2012
  • ARONA BRAD
    was born in Bucharest, Romania and from the early years she was strongly influenced by the aesthetical spirit of her architect father.

    She graduated the Tonitza College of Arts as well as the Grigorescu Academy of Belle Arte. In 1991 her collections were awarded with the Paco Rabbane Prize. Having graduated from the Koefia International Academy of Altamoda in Rome, in 2007, Arona obtained the title of fashion designer as well as product coordinator.
    Various collaboration projects followed between Arona & the prestigious Casa Valentino and haute couture collections were presented within Casa Sarli.
    Arona Brad established her own fashion house, creating pret-a-porter and haute couture.
  • She implements innovative and avant-garde technologies like embroidered leather and plastic.
    Starting September 2010 the brand Arona Carelli has established a good partnership with the fashion show Pret a Porter Paris.

    Our target consists of nonconformist clients that could be attracted to Arona Carelli's collection, a mixture between avant-garde and traditional.